The Australian Tourism Industry Group (ATIG) has announced Devonport, Tasmania, as one of the inaugural locations for its new ATIG Destinations initiative. This exciting initiative aims to boost regional tourism by providing digital marketing support and increased visibility for local operators.
Devonport, a vibrant city on Tasmania’s north coast, is an ideal choice to kick off this innovative initiative. As the gateway to Tasmania for many visitors arriving on the Spirit of Tasmania ferry, Devonport serves as a hub for exploring the stunning northwest region of the island state.
The ATIG Destinations initiative will create a dedicated website for Devonport, showcasing the city’s diverse attractions and experiences. This platform will offer free promotion for local tourism and hospitality businesses while also featuring ATIG VIPs from the region. By connecting operators with essential digital tools and resources, ATIG aims to empower local businesses to thrive in the competitive online landscape.
Devonport boasts a wealth of attractions that make it an appealing destination for visitors. The city is situated where the Mersey River meets the Bass Strait coast, offering beautiful coastal views and a range of water-based activities. Visitors can enjoy sailing, kayaking, rowing, and fishing, or simply relax on the beaches.
The ATIG Destinations initiative comes at an opportune time for Devonport, which was recently crowned Tasmania’s Top Tourism Town for 2024. This recognition highlights the city’s growing appeal as a tourist destination and its commitment to providing exceptional visitor experiences.
By participating in the ATIG Destinations initiative, Devonport’s tourism operators will gain access to valuable resources, including monthly webinars focused on developing tourism-specific business skills, consulting services, and a growing library of digital marketing resources. This support will help local businesses enhance their online presence, improve their marketing strategies, and ultimately attract more visitors to the region.
As the tourism industry continues to recover and evolve in the post-pandemic landscape, initiatives like ATIG Destinations play a crucial role in supporting regional tourism growth. By showcasing the unique attractions and experiences of places like Devonport, ATIG is helping to drive economic development and create new opportunities for local communities.
With its stunning natural beauty, rich history, and diverse range of attractions, Devonport is a must-visit destination for travelers exploring Tasmania. Through the ATIG Destinations initiative, this charming coastal city is set to shine even brighter on the Australian tourism map.
For more information, interested parties should contact Troy White on (02) 9030 4090.
